Localization

Japan has rich history with a unique culture that varies greatly from region to region.

From the glowing lights in Shinjuku to the Otaku culture in Akihabara, following Japanese consumer trends in this digital age can make your head spin.

This is where we come in.

Turned On has over a decade in experience working with lifestyle brands and localizing foreign concepts for the Japanese hip consumer. Or vice versa, exporting a unique Japanese cultural product for an international audience.

Planning, scheduling and community management

A successful launch in Japan starts with planning, planing, and more planning. Turned On will meet with team, and find the most effective strategy for your goals.

Once we have agreed on a plan, our team will design the content, localize assets, develop copy and schedule on selected social media networks.

Staying active on socials is an easy but time consuming task for most clients. Our team will:

1. Reply to messages

2. Actively engage with users in the comments

3. Share relevant content

Graphic Design and Video editing

TURNED ON has produced over 3,000 different designs for our foreign and Japanese clients. This includes flyers, digital content designs and video edits for social media. 

Our team will create original designs or localize your original brands assets for the Japanese audience. This includes:

1. Original Designs

2. Animated Flyers

3. Movie Editing

4. Brand Asset Editing

5. Logo Design

Creative Japanese Copy

For the Japanese consumer, it is easy to tell if a brand doesn’t understand the Japanese language. Google translate is not efficient at correctly translating the nuances of the Japanese language. 

Nothing loses a Japanese consumer faster than inaccurate Japanese copy.

Allow our team to create powerful and creative text that will effectively communicate your product to the Japanese consumer.

Japanese Influencers

No social media project is complete without a Japanese influencer campaign. Putting your product in the hands of a Japanese influencer creates brand authority, and gets it in front of 100s of thousands of users.

We are able to book and coordinate influencers from Tik Tok, Instagram, and Youtube with a focus on travel, fashion, and music.

Our team will perform the following:

1. Casting

2. Coordination

3. Shooting

4. Reporting

SNS Advertising

Paid social media advertising affords your business a wider reach than by relying on the organic reach provided by social networks such as Facebook or Instagram.

TURNED ON has performed over 1,000 different SNS ad campaigns for Japanese and International clients. We will apply this experience targeting potential customers to your brand’s social media campaign.

Take advantage of our powerful sales funnel strategies through Japanese social media. Starting with creating awareness, to consideration, and finally to a conversion.

Photography and Videography

Original photos and videos are critical for any social media plan. Our team works with some of Tokyo’s absolute best photo and videographers, who are more than capable of snapping your iconic Japanese photos for your brand.

1. Street Photography

2. Studio Shoots

3. Influencer Video Content

4. Event Video and Photo Reports

Monthly analytic reporting

Get detailed insights on how your posts are performing in a straightforward monthly report. Reports include key performance indicators such as:

1. Impressions

2. Engagement

3. Clicks

4. Views

5. Gender / Nationality / Age